Attraction marketing is more than just a current buzz word in online marketing. It’s a smart path to effective lead generation!
The old-school techniques of chasing friends and neighbors, buying lousy leads, putting up flyers, running expensive newspaper ads, or dragging prospects to opportunity meetings at the local hotel just don’t work. And paid advertising methods like solo ads and pay per click are hit and miss lead generation strategies at best. It’s no wonder so many people in the home business industry fail.
With attraction marketing, you become the hunted instead of the hunter
I’ve concentrated on attraction marketing for years now. What I like best is that once you master it, you can have top-quality prospects contacting you daily, asking to join your business, ready to buy your offer.
And that means no more wasting time with whiners, tire-kickers, and those opposed to the concepts of “old school” marketing. No more rejection as in traditional lead generation methods. And when done correctly, you can slash your marketing expenses!
For years, the traditional online marketing approach has been to promote your particular offer or company, usually by introducing prospects to the same replicated company website everyone else in the business is using. No wonder it doesn’t work.
Attraction marketing is all about promoting and branding YOU
And it just makes sense. People don’t team up with companies…they team up with people. People they know, like, and trust.
So…how do you attract more of the right kind of people?
The most important lesson I have learned is to be a giver, not just a taker. Be known as the one who helps out without asking for something in return. Give people something of value…free training, a newsletter, an informative video or article, a tip of the day, etc.
Learn to position yourself as a leader. Show yourself as someone who can and will help others reach their goals. Don’t hide behind a website. Make it easy for people to contact you directly, and encourage them to do so.
If you are ready to reverse the cycle and have leads seeking you out, and enroll more top-quality business partners, take your lead generation to a new level by mastering attraction marketing.
To your success,
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