A thank you page is a critical part of online marketing. In this blog post, you will learn the 6 elements you must include to reap maximum benefit from this valuable tool.
A thank you page is the web page people are redirected to after they opt in, make a purchase, request more information, or take certain other actions on a website.
This page is frequently under-utilized. Too often marketers just use it to confirm a subscription or purchase or to deliver the link to a download. Do not make this mistake.
Here’s a screenshot of the thank you page I serve when someone requests my free eBook on creating financial freedom. I use the same page whether they opt in from the sidebar on my blog or one of several landing pages (the forms provide tracking for the source of the optin).
I offer this screenshot as an example of the 6 critical elements. It’s still not perfect. But after many revisions and careful tracking, this is what I now use. Feel free to offer any suggestions in the comments section below.
Your thank you page must include 6 elements to gain maximum benefit
1. Introduce and brand yourself
No matter what industry you are in, branding is what sets you apart from everyone else. I’ve been in network marketing for decades. I have always taught our team members to brand and promote YOU. It’s called attraction marketing and I practice it here too.
The thank you page has the same logo as my blog and the tagline I’ve used for many years…Teaching everyday people how to create financial freedom. The logo has my picture on it. If it did not, I would include a photo. It personalizes things.
Then I re-emphasize it and introduce myself with the line: Hi. I’m Joe Barclay…your guide to creating Financial Freedom!
2. Say “Thank you”…after all, it is the thank you page!
Be sure to take the time to say Thanks! But make it more. Be sincere. Show real appreciation, maybe congratulations on taking action or making a purchase. Make your new subscriber/customer feel appreciated.
3. Tell them what to expect
In the example above, I say: You’re Free eBook is on the way. Check your inbox. Make it clear what to expect. Make it simple to find that email. I tell them to look for my name, email address, and the subject line.
An important side note if you are offering a free eBook, report, video, or other lead magnet. Always deliver the download link via an autoresponder email. Never just provide the link on the thank you page. You are building your list. You want an accurate email address.
4. What to do next
Always ask a new subscriber or customer to “whitelist” your email address and add you to their contacts list. I’m trying to ensure my emails end up in their Inbox. As above, explain what to do if your email ends up in their Promotions folder. You’ve got to get your emails into the Primary folder.
5. Recommend another offer
Be sure the offer is low priced and in the same niche. In the example above, I say: Here’s something else I think you’ll really like… I’m offering a link to another eBook that costs less than $12. It’s a great product at a great price.
This is a critical element and probably the most unused and misunderstood of the 6. In reality, a very small percentage of optins will buy that eBook. I’m averaging under 10%. And at that price point, I will not get rich. It may not even cover the cost of a solo ad run. But it is not about the cash flow!
More importantly, what I am doing is getting new subscribers conditioned to following my recommendations and conditioned to clicking on links. Over 65% of new opt ins do click the link. I track this using my favorite link shortener, PrettyLinks. It took me a while to grasp this concept. But after years of testing, I know it’s for real. It makes a difference when the new subscribers start getting my follow up emails. My email click throughs have gone up dramatically.
6. The thank you page must tell how to get more information
Make it easy for new customers / subscribers to learn more about you and know how to contact you. So I use the line: Learn more about me at my blog: JoeBarclay.com. I deliberately did not make that a link for 2 reasons. They are already on a page at JoeBarclay.com. All they have to do is backspace a few clicks. And more importantly, I want the page to have only one link they can click on.
Now that you know what elements to include, I hope you can get maximum results from your thank you page.
To your success,
Joe Barclay