I have used swipe files in my marketing for many years. In fact, I started using them before the age of computers. Even the best copywriters have relied on them for as long as I can remember. In this blog post, I will explain what swipe files are, and how you can use them to become a better online marketer.
Swipe files are just lists that you can refer to for content ideas and inspiration for your own marketing. In the old days, my files were literally that. I kept a folder full of notes on various topics. Today, I use a library of text files in a folder on my computer desktop.
They help me crate new content quickly. They have been a great way to always have new ideas ready to run with. I refer to these files regularly when creating everything from blog posts to follow up emails. Many times, when I am struggling with a new idea, these files provide the inspiration I need to move ahead.
For example, a recent blog post I wrote dealt with giving yourself a competitive edge by promoting lifestyle rather than promoting making money. That idea had been in my file for a long time!
Some of these files are the exact content I use when following up with business partners or prospects via email or text. It saves a tremendous amount of time. I just copy and paste rather than write a new message each time.
I maintain swipe files in a number of categories
Here is a list of some of the files I maintain:
Subject lines
Headlines
Landing page designs
Calls to action
Follow up emails
Text message marketing
Blog topics
It is not about plagiarism!
It is important to note that this marketing strategy is not about plagiarism. Plagiarism is where you take another person’s content and present it as your own. It’s wrong to do that. It is like stealing. Nothing good will come from it.
And plagiarism is not nearly as effective as creating your own marketing content. Duplicate content does not rank on Google anyway, and using it can actually penalize your current and future content. Do not swipe the content. Rather, use it to come up with ideas and techniques for your own content.
Your online marketing will excel when you learn to use swipe files.
To your success,
Joe Barclay