How To Write Headlines That Grab Attention – Secrets Revealed

How to write headlines is a skill many marketers have not mastered. Landing pages, blog posts, and emails all depend on attention-grabbing headlines. In this post, I’ll share techniques on improving your headlines.

How to write headlines that grab attention

Successful marketers know how to write headlines that get results

Headlines are the first step in getting your content viewed. A good headline grabs the attention of your prospect and causes them to move forward. The headline is the most important part of any marketing piece.

In emails, the headline is the subject line of the message. If it’s effective, the recipient opens the email. If the subject line is not effective, the email just gets deleted. In blog posts and on lead capture pages, the headline serves the same purpose…it causes the prospect to look further.

The headline must match your target audience

It really doesn’t matter how good the headline is if it is not in front of the right audience. If your blog is about making money online, a headline like “How to get a mirror-like finish on your next woodworking project” probably won’t get terrific results…on that blog.

You must have a clear picture of your target market to get good results

You can learn how to write better headlines quickly with a free online tool I’ve used for years. It’s called the Headline Analyzer. It is not based on exact science. However, it has been a big help.

I use it to compare one headline to another. It predicts how well readers will respond to various words. It’s simple to use. Just enter your headline and submit it for analysis. It instantly returns a number value…the higher, the better, Then try different words to come up with better results.

It’s a great way to learn how to write headlines. Give the Headline Analyzer a try. I think you’ll like it. Again, it’s free.

I keep files of headlines on various topics in a swipe file (a text file I can quickly copy and paste from). It’s important to understand that this is just a starting point. I continually test one headline against another to continue getting maximum results.

My secrets revealed

I’ve found the easiest and most reliable way to test headlines is by monitoring my email open rates. After keeping good records for several decades of online marketing, I’ve found 3 words or phrases impact the effectiveness of my headlines more than any others.

Far and away, my most powerful headlines contains the words, How To. Other top performers have been the words Discover, Revealed, and a number as in 7 Ways To…

I encourage you to use these words in your marketing and continue to search for others. Monitor your results and keep good records.

I hope this helps you learn how to write headlines that grab attention.

To your success,

Joe Barclay

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