Stop pitching your network marketing company name. It is not an effective way to prospect or recruit. In this blog post, I will explain why, and offer what to do instead, to build a successful network marketing business.
I never promote my company replicated website. I never promote my company’s name. And you should not do so either!
3 reasons you should stop pitching your network marketing company name
First and foremost…it just does not work. Network marketing is tough enough without spending your time and money on strategies that work against you. You need to make sure every asset is spent on moving your business forward.
Second, it identifies you as one of the many “me too” marketers out there making the same amateur mistake. You make it clear that you are not a leader. You are not someone that people will want to team up with. That is not the personal branding you want.
Third, and this is huge, and it happens all the time. When you promote your company name, prospects will Google the company. No matter who you are, they will always find someone bigger and more prominent in the company and contact them instead. You end up recruiting for someone else.
Fortunately, there is an alternative…
Learn to master attraction marketing and stop pitching your network marketing company name. Attraction marketing is where you brand and promote YOU instead. It’s super effective. Because of that, I’ve focused it for years.
With attraction marketing, you position yourself as a leader and an expert. The kind of person people are looking to work with. It’s easy to learn. Even marketers who are new to the concept can quickly have results. All of your marketing efforts go towards branding and promoting YOU instead of your company.
When you learn to apply a combination of properly branding YOU with a clear message of WIFM (what’s in it for me) to your prospect, your recruiting will become far more effective. And it will be easy to stop pitching your network marketing company name.
To your success,
Joe Barclay
P.S. Want to learn more about attraction marketing? Click Here