In this blog post, I explain 4 details that you must set up correctly to achieve top email deliverability.
First, just what is email deliverability, and why does it matter.
There is a lot more to successful email marketing than just blasting out a bunch of emails. Before you can even worry about how to increase email open rates, you need to get your emails delivered. Email deliverability is how you will get your emails delivered into your subscriber’s inbox. If your emails don’t make it into your subscriber’s inbox, nothing else matters.
4 details you must get right for top email deliverability
While it sounds kind of involved, these 4 details are actually easy to set up. My autoresponder gives simple, easy to follow instructions on how to do each of them. If your autoresponder doesn’t, just Google it. There are many videos online that will show you how, step by step.
You can do all of this in just a few minutes. Again, it is critical to take care of these details. Do not get in a hurry and start mailing before you do.
First, you need to send your email from an email address on your own domain. Do not try to mail from a Gmail or Yahoo email address. If you do not have a domain name yet, I suggest purchasing the domain of your name. I’ve owned JoeBarclay.com almost since the beginning of the Internet.
Domains are cheap. Having your own domain is an ideal way to brand yourself and help with name recognition, in addition to improving email performance.
I think it’s best to use your first name for the email account. So, if your domain was JohnDoe.com, I would set up John at JohnDoe.com for the email account.
After setting up your domain, set up these details
Next, set up DKIM or domain keys identified mail. This is an email authentication process. It lets the email recipient know the email did in fact come from your domain. This is to catch forged sender addresses like the spammers use. If you do not set up DKIM properly, your emails may be marked as spam or even blocked.
The third detail to set up is SPF or sender policy framework. This also guards against spoofing and prevents email being labeled as spam. SPF identifies the mail servers and domains that are allowed to send email for your domain.
And then the last of these details is DMARC or domain based message authentication reporting and conformance. That’s a lot of words, but it also helps prevent spoofing and phishing and keeps your email messages from getting put into spam.
I hope this post helps you acheive top email deliverability. Please feel free to reach out to me with questions at any time. I always enjoy sharing ideas with other marketers.
To your success,
Joe Barclay
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