There are a number of benefits of network marketing blogging. That’s why I have maintained my own blog for many years. In this post, I will explain the three benefits I like best and how they can help you in your business too.
One of the benefits of network marketing blogging I like best is the credibility and visibility a blog can provide
When a prospect is looking at joining your business, many times they will search your name for more information about you. For years I have taught the importance of selecting a sponsor and system to build a business over just choosing the business itself.
There is no better way to get your name to appear on the first page of Google than with your own blog. Doing this provides a tremendous amount of credibility.
Imagine a prospect has narrowed down their decision on who to team up with. The prospect is looking at you and one other networker. They find you on Google, but can’t find anything on the other person. It can be a big decision maker.
The blog’s visibility promotes the next perk I really like…
An even bigger advantage is the blog’s ability to brand and promote YOU
And it isn’t all just about business. Prospects are interested in you as a person too. Tracking shows my “About Me” page is well read. People really are interested in a little personal information about you.
I have been a big proponent of attraction marketing for years. My blog is my most effective tool for attraction marketing. With your own blog you will be able to provide useful information to help others. I try to provide tips and training to help people just getting into our industry as well as experienced networkers too.
This is a great way to show yourself to be a leader and an expert. You can position yourself as the kind of person people are looking for and want to team up with. Which leads to my favorite perk of all…
Lead generation and list building is where the blog really shines
Not only do most of my leads come from my blog, but the blog helps deliver the right kind of prospects too. By using a blog you can develop relationships with others and have prospects seeking you out, wanting to team up with you. This is far more effective than just pitching your business like so many other networkers do. You will no longer rely on constantly trying to talk people into your business.
I’ve literally had people sign up in my business before I’ve even met them…thanks to my blog!
If you have not done so yet, I encourage you to start your own blog. Take advantage of the many benefits of network marketing blogging and drive your business to a new level.
To your success,
Joe Barclay